The full $1.50 from every Tim Hortons Smile Cookie sold supports RVH’s Birthing Unit and Hospice Simcoe.

Kelly Hubbard, Executive Director, Hospice Simcoe (middle row, centre left) is joined by Gail Hunt, President & CEO, RVH (middle row, left), Pamela Ross, CEO, RVH Foundation (middle row, centre left) and Mary-Anne Frith, RVH Foundation Campaign Co-Chair (middle row, centre), as well as local Tim Hortons’ restaurant owners and staff (back row, left to right: Geoff House, Alexander Papageorge, Phil Beaupre, Sarah Hinton, Mark Hinton, Paul Stevenson, Drew Beaupre, middle row: Brandon Newlove, Anshu Thakuri, Sai Kuchipudi, Johhny Mizzoni, and front row: Lauren Melling, Dawn Melling, Lianne Melling, Tammy Jacklin).

Barrie, April 24, 2023 – For the first time, the iconic Tim Hortons Smile Cookie charitable campaign will kick off in the spring, launching in Tims restaurants across Canada and the United States starting on May 1 and running through May 7.

Every year, the week-long campaign sees Tims guests purchase millions of hand-decorated Smile Cookies and 100 percent of the proceeds from each cookie are donated to support local charities and community groups that are handpicked by Tim Hortons restaurant owners.

Guests can support a local charity or community group by purchasing a Smile Cookie for $1.50 plus tax, or by purchasing one of our adorable Smile Cookie personality pins – Zany, Sweetie, Chippy or Grumpy – at participating restaurants for $2 plus tax!

Our region is growing dramatically and so too are our healthcare needs. Our Keep Life Wild campaign is about the role that RVH plays keeping us healthy so we can enjoy the special way of life here in Simcoe Muskoka. It’s about rallying the community to support RVH’s expansion to offer world-class care for everyone who counts on us, including our tiniest patients. Our heartfelt gratitude goes out to Tim Hortons, as its Smile Cookie Campaign will support a state-of-the-art expansion of our Birthing Unit so the more than 2,000 babies born at RVH every year and their families have more space to receive the specialized care they need in the first few days of baby’s life.

Pamela Ross, CEO, RVH Foundation

Returning this year to help support the annual campaign are two of Canada’s most decorated Olympians and World Champions, Penny Oleksiak and Marie-Philip Poulin.

Last year’s Smile Cookie campaign was so much fun to be a part of, so I am excited to kick off another round of Smile Cookie with Tim Hortons this year. Smile Cookie has meant so much to me over the years, and I can’t wait to help make a real difference in so many communities across Canada.

Penny Oleksiak, Canadian Olympian

To participate in this year’s Smile Cookie campaign, visit your local Tim Hortons restaurant or place an order through the Tim Hortons mobile app for delivery. Guests can also complete a form to place preorders for Smile Cookies through the restaurants in Barrie or Stroud, or by downloading a preorder form at